Since May 2007, Facebook is available to the market the service that allows users to place ads that are only visible to their colleagues on the same network.
In June 2009, the username functionality was introduced, making profiles accessible through simplified directions as “http://www.facebook.com/john.thomas.brown” instead of previous format “http://www.facebook.com /profile.php?id=25893620532”.
This change facilitated to Facebook the possibility that some names searched for in the larger engines like Google and Yahoo, upload their positioning to be among the first results from Facebook.
FACEBOOK ON THE COUNTER
Advertising power of Facebook
In the same way that Google Adwords interesting techniques applied to capture the attention of its users, Facebook is known for reaching specific and well-directed public.